What flights are planned around
Events that move deposits and auction prices: tournaments, listings, industry shows. The date, the regions that watch, and the sources used to buy around the event. An event media plan is built four to six weeks ahead.
SBC Summit, Lisbon
Operators, platforms and trackers in one place; Q4 deals are made here.
Champions League, league phase
Tuesdays and Wednesdays every other week; match betting peaks in registrations three hours before kick-off.
Token2049, Singapore
Listing and announcement week: KOL placements double in price, book a month ahead.
League of Legends Worlds
The year’s largest esports audience; esports betting is open wherever sports betting is.
SiGMA Europe, Malta
The industry’s main show; Q1 budgets are planned right after it.
Copa Libertadores final
The continent’s main club match; Brazil and Argentina peak in deposits the day before the game.
Counter-Strike Major
CIS and Europe are the core audience; prediction streams convert better than banners.
AFC Asian Cup, Saudi Arabia
Japan, Korea, Uzbekistan and Indonesia watch at once; in MENA only content without betting.
Australian Open
Two weeks of daily matches; live betting brings repeat deposits, not only first ones.
Super Bowl LXI
The US is outside the country list, but Canada and Australia peak on American football.
ETHDenver
Web3 launch week; X threads and Spaces beat paid ads.
Affiliate World, Dubai
Media-buying teams and affiliate networks; Tier-3 sources are sourced here.
IPL, Indian Premier League
India has been closed to betting since 2025; content, non-money fantasy and the diaspora audience in MENA work.
Token2049, Dubai
MENA exchanges and funds; KOL placements around the conference are booked six weeks ahead.
Consensus, Toronto
North America; the week when media write about crypto the most.
Roland Garros
Europe and Latin America; tennis gives a steady live-betting flow two weeks straight.
NBA Finals
The Philippines and Canada are the audience outside the US; live lines by quarter.
Champions League final
The most expensive auction day of the year; budget for the week before the match, not the day.
Wimbledon
UK and Ireland; ads only under UKGC and GRAI licences.
Tour de France
A niche but solvent audience; Denmark, the Netherlands and Belgium watch every stage.
Premier League 2027/28 kick-off
The widest audience among leagues: from Nigeria to Indonesia; the budget is split by time zone.
US Open
Evening sessions local time are night in Europe and morning in Asia; the media plan follows time zones.
Cricket World Cup (ODI), South Africa, Zimbabwe, Namibia
Pakistan, Bangladesh and the Gulf diaspora; India is content only.
Dates follow organisers’ announcements at the time of publication; they are rechecked before booking. The list grows: if your event needs a media plan and is not here, write to us.
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