18 buying sources
Each direction is a separate team with its own platforms and regulation. What they share: a media plan before launch, line-by-line reporting, transparent budget allocation.
Traffic that converts to first deposits
PPC / Paid Search
Search answers people who are already looking: a player types your brand, a category, or a competitor. It is the warmest traffic and the most regulated — in most countries you cannot run at all without certification, and that is the first thing we check, not the last.
Learn morePaid Social
Social gives volume and cheap reach, but almost nowhere allows direct gambling ads. What works is a permitted offer at the entry point and the target action further down: an app, content, a giveaway, a sports media product.
Learn moreIn-App Advertising
Mobile app inventory: large volume, low price, wildly uneven quality. Half the work is not buying but cutting the sources that deliver installs without people.
Learn moreProgrammatic & Native
Buying through a DSP gives control over frequency, placements and lists, while native formats reach an audience that ignores banners. This is also where budget leaks fastest if exclusion lists are not kept.
Learn moreInfluencer Marketing
A creator transfers trust an ad cannot. The cost of a mistake is higher: a bad media buy costs budget, a bad creator also costs the brand its standing with that audience.
Learn moreStreaming Campaigns
Live is the only format where the product is shown in real time and uncut. After Twitch banned streaming of unlicensed slots in October 2022 the market split across platforms, and platform choice now follows the licence, not the audience.
Learn moreTelegram & Community Marketing
Topical communities are an audience that already plays and already compares. You do not need to explain the product here, you need to explain how you differ from where they play today.
Learn moreASO & App Promotion
A store is both a traffic channel and a gatekeeper. A real-money app is published only by a licensed entity and only in a list of countries, so promotion starts by checking what can be published at all.
Learn moreEmail Marketing
The only channel where the audience belongs to you or a partner rather than a platform. Cheap per contact and entirely dependent on list quality — a blast to a bought list costs you the domain.
Learn moreSEO & Organic Placements
The slowest channel and the only one that does not switch off with the budget. Players compare operators on review sites before registering — that is where the decision is made.
Learn more
Traffic that converts to first trades
- 01Crypto Exchange Marketing
An exchange has a long road to the first trade: sign-up, verification, funding.
CEXDEXTrading PlatformsUser Acquisition - 02Trading Volume Campaigns
The goal is not to add users but to lift turnover. Those are different campaigns: volume comes from a small share of active traders, and the work is…
Trader AcquisitionTrading ActivityVolume Growth - 03Token & Memecoin Marketing
Here the window is measured in hours, not weeks. Everything that must appear on launch day is bought and approved in advance — during the launch there…
Launch preparationCommunitiesCoverage - 04Crypto Exchange / Swap Service Promotion
People use an exchanger at the moment of need and compare three things: rate, speed, verification requirements.
Comparison and aggregatorsSearch and reviewsCommunities - 05Telegram Mini Apps & Web3 Games
The 2024 tap-to-earn wave showed the main thing: millions in weeks is achievable, keeping them after the airdrop is not.
Mini AppsTelegram GamesGameFiUser Acquisition - 06Crypto Influencer & KOL Marketing
In crypto a creator answers to their audience with their audience’s money — and the audience remembers.
YouTubeXTelegramTikTok - 07X (Twitter) Growth & Promotion
For a crypto project X is not a promotion channel, it is where the project exists.
Account and agendaThreads and reachWorking with creators - 08Trading & Binary Options Marketing
The most heavily regulated area of all. Binary options are banned for retail clients in the EU under the 2018 ESMA decision and closed in a number of…
Trading PlatformsBinary OptionsTrader Acquisition
Calculated for your GEO and budget
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