Streaming Campaigns
Live is the only format where the product is shown in real time and uncut. After Twitch banned streaming of unlicensed slots in October 2022 the market split across platforms, and platform choice now follows the licence, not the audience.
The channel is set by platform rules, not by audience
- 2022-10Twitch banned unlicensed slot streaming
- 2023Part of the audience moved to Kick
- nowTwitch for sports and esports, Kick for casino, YouTube where the recording keeps working
So platform choice starts from the product licence, not from reach.
Where we buy
Kick
The platform that grew on what Twitch closed. Softer rules, a smaller audience heavily skewed to casino — meaning the viewer already knows what they are watching.
Platform rulesTwitch
The largest audience and hard limits on gambling. It works for sports betting and esports where allowed, and does not work for slots.
Platform rulesYouTube Live
The broadcast stays as a recording and keeps earning views after it ends. The only one of the three where a stream works as content and as an ad at once.
Platform rulesLaunches with this source
The first-deposit event was passed to the store from day one — the algorithm reached target cost by the end of week two.
Country and sourcesStream terms were agreed in writing before launch. Not a single broadcast had to be pulled afterwards.
Launch breakdownWhere this source is open
Open / conditional / closed — by regulation and platform rules. Click a region to see everything open there.
A stream cannot be reshot. Terms are agreed in writing before air: what is shown, what is not named, which tracking is used.
We measure to the target action — the first deposit or the first trade — not to the click. Weekly, line by line per platform.
What clients say about this source
Auditing our active Telegram channels took two weeks instead of the promised five days — but in the end 60% of placements with inflated views were cut. Unpleasant to learn the scale of the problem, yet CPA normalised immediately.
D. PetrovAffiliate Manager, affiliate networkGoogle certification in Germany took twenty-two days. The campaign was planned from the certificate date, not our deadline, and in six weeks we got 410 FTDs at USD 174 — within the forecast.
L. AndersenGrowth Lead, sportsbookRelated articles
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A regulator does not change the rules at the start of a quarter but on an arbitrary Tuesday. The plan for that day is written before the launch, not on the day of the news.
ReadPostbacks and reconciliation: what to set up before the first click
Data cannot be reconstructed after the fact. Anything that was not recorded at the moment of the action is gone for good — which is why tracking is set up before the launch, not after the first week.
ReadTest Campaign or straight to scaling: what decides it
The temptation to skip the test and spend the full budget costs more than the test itself. But testing forever is not working either.
ReadOther iGaming directions
- 01Paid Social
Social platforms
Meta AdsTikTok AdsSocial Media Campaigns - 02In-App Advertising
In-app inventory
Mobile TrafficIn-App DisplayVideo - 03Programmatic & Native
Programmatic and native
DSPNative AdsDisplay
Where it works, country by country
Inside a region the rules differ more than the price does: every country has its own page with a deposit corridor and a list of what is open.
Calculated for your GEO and budget
Describe the product and the geo — we will build a media plan for “Streaming Campaigns” within 48 hours.
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