What buying here runs through
Google Ads
Certification is requested per country and tied to the operator licence: approval for the UK does not open Germany. Review takes from a week to a month, so campaign dates are counted from the certificate, not from the contract.
Source pageWhat moderation cuts
Promise of a win
“Guaranteed”, “risk-free”, “win” in the headline means rejection without warning and a flag on the account.
Landing page differs from the ad
Redirects, cloaking and interstitial pages read as policy evasion; the whole domain gets blocked.
Country without a certificate
Serving in a country the certificate does not cover stops the campaign and triggers a review of the others.
For which products and on what terms
Only with a Google certificate for the specific country, tied to the operator licence. Casino and betting are separate applications.
Exchanges and wallets go through certification in the countries that have it; tokens, ICOs and return promises pass nowhere.
A placement that passes
Brand name, licence and country in the copy; the odds or bonus described by conditions, not by an amount; a landing page with the same licence in the footer and a responsible-gaming link.
Calculated for your GEO and budget
Describe the product and GEO — we will tell you whether Google Ads is open for it and build a media plan in 48 hours.
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