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Publishing and search in Apple’s store

App Store

The most expensive entry and the most solvent audience. Real-money apps are published only by the licensed entity and only in the countries on Apple’s list.

1source
7/8regions open
Review 1–2 weekstime to launch
Sources

What buying here runs through

App Store

Apple requires the licensed entity itself to be the developer of record — not a contractor, not a studio. That is most often what actually blocks a release.

Source page
Moderation

What moderation cuts

Rejection 01

Developer does not match the licence

A real-money app submitted by an agency or partner is rejected under guideline 5.3: the operator itself must be the developer.

Rejection 02

A wrapper around a website

A WebView with the landing page inside is rejected for “minimum functionality”; after three rejections the developer account goes under review.

Rejection 03

Country outside the list

Publishing in a country where Apple keeps gambling apps closed removes the app from all countries until fixed.

Conditions

For which products and on what terms

iGaming

Only from the licensed operator, by Apple’s country list, with 17+ rating and a responsible-gaming link; Tier-1 and Europe are open, MENA is closed.

Crypto

Exchanges and wallets with a licence in every country of publication; in-app trading without Apple’s commission, token purchases via In-App are not allowed.

Example

A placement that passes

An app from the licensed entity, a full native interface, licence and regulator on the store page, 17+ rating, separate product pages per country for Search Ads.

FormatsASOApple Search AdsCustom product pages
Media plan in 48 hours

Calculated for your GEO and budget

Describe the product and GEO — we will tell you whether App Store is open for it and build a media plan in 48 hours.

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Media plan in 48 hours