What buying here runs through
Meta Ads
Gambling ads require written permission from Meta and work on a country list. Without it an account survives until the first review, so campaigns are built either on the permission or on an app that falls under a different category.
Source pageWhat moderation cuts
Money on screen
Stacks of cash, a balance “before/after”, a big win in the first seconds of a video mean rejection and reduced reach for the whole ad set.
Offer under a different category
A “sports” app with betting inside gets cut at the landing-page check; after the second case the account is closed without appeal.
New account and a big budget
A sharp start with a large daily limit on a fresh account goes to manual review for a week; the budget is raised in steps.
For which products and on what terms
Meta’s written permission for a list of licensed countries; without it, only apps and media products in another category, where the deposit happens further down the funnel.
Exchanges and wallets on a financial-products permission and registration in the country; tokens and airdrops pass only as educational content.
A placement that passes
A video about the match or the app interface without win amounts, a “watch” or “download” call to action, a landing page in the same category as the ad, and 18+ in the audience settings.
Calculated for your GEO and budget
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