Tier 2
Mid-range in both price and requirements. Often the best place to start: volume is already meaningful while cost per first deposit is three times below Tier 1.
What a budget buys in this tier
The budget divided by the deposit price corridor, before fee and timing. The exact figure is calculated for your product and source — in the calculator.
What is open in the region
Paid Social
Meta permission is issued per country; TikTok accepts through agency accounts.
In-App Advertising
Wide inventory at a low price; the deposit event is passed back to the network.
Programmatic & Native
Open auction and direct deals; publisher lists are built per country.
Influencer Marketing
A wide creator base; placement costs two to three times less than in Tier-1.
Streaming Campaigns
Kick and local platforms accept sports and casino under a licence.
Telegram & Community Marketing
Active betting and crypto communities; bought through channel admins.
Email Marketing
Own list with consent; local mail providers require DKIM and warm-up.
SEO & Organic Placements
Review and comparison sites bring most of the traffic.
Crypto Exchange Marketing
Regulators are lenient; KYC is mandatory and the pass rate is higher than in Tier-3.
Trading Volume Campaigns
Contests and fee cuts are cleared with the platforms.
Token & Memecoin Marketing
Runs through communities and KOLs; risk disclosure is mandatory.
Crypto Exchange / Swap Service Promotion
Aggregators and search queries bring most of the flow.
Telegram Mini Apps & Web3 Games
Mini apps and Telegram Stars; growth comes from airdrops.
Crypto Influencer & KOL Marketing
A wide creator base at a lower price than Tier-1.
X (Twitter) Growth & Promotion
Runs through communities and creators; medium reach.
PPC / Paid Search
Certification required; review takes from a week to a month.
ASO & App Promotion
Apple and Google use different country lists — the same product is not available everywhere.
Trading & Binary Options Marketing
Only where the instrument is permitted, and only with risk disclosure.
Launches in the region
The peak fell on a league round: placements were planned around the fixture list, not around convenient dates.
Country and sourcesThe cheapest line on the list: these people had already registered and verified, and none of that was paid for twice.
Country and sources22% remained on day seven. That is the real price — measured by entries it would look five times lower.
Launch breakdownA third of the trades arrived in months two and three after publication — the YouTube search tail only shows on a long window.
Launch breakdownWho has already launched here
In Greece we picked 18 Telegram channels out of 90 — the criterion was simple: actual reach of recent posts, not follower count. Cost per deposit came to $74, which is very strong for Tier 2.
P. StavrosCMO, casino brand
Calculated for your GEO and budget
Describe the product and the budget — we will build a media plan for Tier 2 within 48 hours.
Get the media plan