Half the work is cutting sources
A source three times below market almost always delivers the wrong people. Judged by day-1 and day-7 retention, not install price.
A source three times cheaper than the market almost always delivers the wrong people. We judge it by day-1 and day-7 retention, not by install price.
We measure to the target action — the first deposit or the first trade — not to the click. Weekly, line by line per platform.
Where we buy
- Mobile TrafficSDK buying inside games and utilities. The main risk is not price but attribution hijacking: click spam claims an organic install as its own. It shows up when you compare the organic share before and during the campaign.
- In-App DisplayBanners and interstitials. They give reach and almost no quality on their own — used to warm up before video and to test a GEO cheaply.
- VideoRewarded video: the user watches for in-game currency. Completion rates are high by design, so the number to watch is not views but what happens after the install.
- App-to-WebApp ad into a web funnel. It sidesteps store restrictions on real money and the platform fee, but loses data at the hand-off — tracking is set up in advance, otherwise half the conversions arrive with no source.
Launches with this source
Half the budget went into cutting sources in the first two weeks. The remaining four weeks ran at half the starting price.
Launch breakdownPush gave volume and almost no repeat deposits. In month two the budget shifted toward in-app.
Country and sourcesWhere this source is open
Open / conditional / closed — by regulation and platform rules. Click a region to see everything open there.
What clients say about this source
For a casino brand in Japan we placed integrations with four YouTube creators. Search traffic from those videos kept converting ten weeks out — FTD at $127, and half arrived after the flight ended.
K. YamamotoMedia Buying Lead, casino brandReactivation of the UAE database worked — 14% returned to deposits within three weeks. But the email campaign launch was delayed ten days because of domain warm-up, and we lost part of the window around the tournament.
N. HassanHead of Retention, sportsbookRelated articles
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Data cannot be reconstructed after the fact. Anything that was not recorded at the moment of the action is gone for good — which is why tracking is set up before the launch, not after the first week.
ReadTest Campaign or straight to scaling: what decides it
The temptation to skip the test and spend the full budget costs more than the test itself. But testing forever is not working either.
ReadOther iGaming directions
- 01Programmatic & Native
Programmatic and native
DSPNative AdsDisplay - 02Influencer Marketing
Creators
YouTubeTikTokInstagram - 03Streaming Campaigns
Live streaming
KickTwitchYouTube Live
Where it works, country by country
Inside a region the rules differ more than the price does: every country has its own page with a deposit corridor and a list of what is open.
Calculated for your GEO and budget
Describe the product and the geo — we will build a media plan for “In-App Advertising” within 48 hours.
Get the media plan