What the people who pay for traffic say

In the first ten days they tested seven sources and kept four. Cost per first deposit in Brazil fell from $84 to $48, with no loss in volume.

We launched in-app and Telegram simultaneously in the Philippines. By week three in-app delivered 70% of deposits on half the budget share — without step-by-step funnel data we would have missed that.

Auditing our active Telegram channels took two weeks instead of the promised five days — but in the end 60% of placements with inflated views were cut. Unpleasant to learn the scale of the problem, yet CPA normalised immediately.

Google certification in Germany took twenty-two days. The campaign was planned from the certificate date, not our deadline, and in six weeks we got 410 FTDs at USD 174 — within the forecast.

For a casino brand in Japan we placed integrations with four YouTube creators. Search traffic from those videos kept converting ten weeks out — FTD at $127, and half arrived after the flight ended.

Reactivation of the UAE database worked — 14% returned to deposits within three weeks. But the email campaign launch was delayed ten days because of domain warm-up, and we lost part of the window around the tournament.

They ran programmatic buying for us across Poland and Czechia. Out of 2,800 domains, 340 made the whitelist — but those 340 delivered FTDs at $93 instead of the $150+ market rate.

We launched a casino brand in Colombia from scratch: paid social and in-app on a $28,000 budget. Creatives were refreshed every two weeks because TikTok burned out in ten days. Result: 640 FTDs at $44.

Bing Ads turned out to be the second-largest source in the Netherlands — clicks 40% cheaper than Google, with nearly the same deposit conversion. In eight weeks we got 280 FTDs at USD 181.

In Nigeria push traffic gave cheap installs, but day-7 returns were below 5%. We had to restructure the mix toward in-app — the price went up, but repeat deposits finally appeared. An expensive lesson, but a useful one.

In Greece we picked 18 Telegram channels out of 90 — the criterion was simple: actual reach of recent posts, not follower count. Cost per deposit came to $74, which is very strong for Tier 2.

Search campaign in Denmark — 240 FTDs at USD 192 over six weeks. Bing accounted for only 15% of volume, but its registration-to-deposit rate was 21% versus 14% for Google. Without a per-source breakdown that would be invisible.

Buying YouTube creators in South Korea was expensive — $143 per first trade — but the average trading volume from acquired accounts covered the cost within six weeks. Without an LTV forecast we would have killed the campaign in week three.

Promoting the exchanger in CIS Telegram chats brought a stream of requests, but the completed-swap rate stayed below 40% for the first two weeks. The issue was withdrawal limits, not traffic. Once the limits were raised, conversion reached 67%.

In the UAE an influencer campaign delivered 290 first trades in five weeks at $152 each. Expensive per contact, but the audience actually traded: average turnover in month one exceeded $4,000.

We placed reviews on five comparison sites across Europe. The channel is slow — first conversions appeared after a month — but by month four the cost per verified trader was $89, and the flow did not depend on daily spend.

In Argentina we collected 9,200 exchange sign-ups in four weeks. 58% passed KYC — we expected 50%. The key was checking verification rates before the media plan: two sources were cut in advance because their traffic in that GEO did not clear documents.

We hit 120,000 mini-app entries in two weeks — an impressive number, but day-7 retention was 19%. We had expected at least 25%. The team warned us beforehand that retention would be the challenge, and they were right — the next flight was planned from D7, not from entries.

They audited crypto channels for our advertisers — out of 200 Telegram placements, 54 passed vetting. On the survivors the cost per first trade in the UK came to $187, which is very competitive for Tier-1 crypto.

Email reactivation across a base of 48,000 inactive users in Mexico and Argentina. 11% returned to trading — and since they had already passed KYC, we paid nothing for verification a second time.

Wallet promotion in Nigeria and Kenya via in-app and Telegram channels. The install cost next to nothing, but the real metric was day-2 return rate — 34%. That is what we optimised for, not download numbers.

A campaign on X and with crypto creators in Germany and Austria. Reach built up fast, but verification conversion was a third below the forecast — platforms required more documents than we had planned for. The outcome was still positive, but the first month was tense.

We reached the top line on two rate monitors within three months — organic swap requests grew fourfold. The channel keeps running without daily spend, and that is its core advantage over paid buying.

Three KOL integrations on YouTube for the Thailand market launch. First trades started in week two, but the bulk accumulated by week six — YouTube algorithms picked up the videos later than expected. Total: 310 first trades at $94.