Where we buy
Meta Ads
Gambling ads require written permission from Meta and work on a country list. Without it an account survives until the first review, so campaigns are built either on the permission or on an app that falls under a different category.
Platform rulesTikTok Ads
The youngest audience and the fastest creative burnout: a set lives two to three weeks, then the price climbs visibly. So the plan holds a queue of replacements, not a single video.
Platform rulesSocial Media Campaigns
Running communities and placements with pages that already hold the right audience. Slower than buying, but it stays after the budget is spent — unlike an ad.
A creative set lives two to three weeks
Hence a replacement queue in the plan, not a single video. Figures show typical behaviour on cold audiences.
Promising a win in the creative is the most common reason for a ban. A video that promises no money lives longer and ends up cheaper.
We measure to the target action — the first deposit or the first trade — not to the click. Weekly, line by line per platform.
What clients say about this source
Auditing our active Telegram channels took two weeks instead of the promised five days — but in the end 60% of placements with inflated views were cut. Unpleasant to learn the scale of the problem, yet CPA normalised immediately.
D. PetrovAffiliate Manager, affiliate networkGoogle certification in Germany took twenty-two days. The campaign was planned from the certificate date, not our deadline, and in six weeks we got 410 FTDs at USD 174 — within the forecast.
L. AndersenGrowth Lead, sportsbook
Launches with this source
The peak fell on a league round: placements were planned around the fixture list, not around convenient dates.
Country and sourcesDisplay produced nothing on its own, yet search converted a quarter better alongside it — so they were measured together.
Launch breakdownWhere this source is open
Open / conditional / closed — by regulation and platform rules. Click a region to see everything open there.
Related articles
A geo closes mid-flight: what to do with the budget
A regulator does not change the rules at the start of a quarter but on an arbitrary Tuesday. The plan for that day is written before the launch, not on the day of the news.
ReadPostbacks and reconciliation: what to set up before the first click
Data cannot be reconstructed after the fact. Anything that was not recorded at the moment of the action is gone for good — which is why tracking is set up before the launch, not after the first week.
ReadTest Campaign or straight to scaling: what decides it
The temptation to skip the test and spend the full budget costs more than the test itself. But testing forever is not working either.
ReadOther iGaming directions
- 01In-App Advertising
In-app inventory
Mobile TrafficIn-App DisplayVideo - 02Programmatic & Native
Programmatic and native
DSPNative AdsDisplay - 03Influencer Marketing
Creators
YouTubeTikTokInstagram
Where it works, country by country
Inside a region the rules differ more than the price does: every country has its own page with a deposit corridor and a list of what is open.
Calculated for your GEO and budget
Describe the product and the geo — we will build a media plan for “Paid Social” within 48 hours.
Get the media plan