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Creators and video ads

YouTube

Two different entry points: ads through Google Ads with its certification, and creator integrations, where the rules come from the creator contract and the channel’s monetisation policy.

3sources
8/8regions open
Integration 1–3 weekstime to launch
Sources

What buying here runs through

YouTube

The only platform with a long search tail: a video still brings clicks six months later. So integrations are counted on cumulative results, not on the first week.

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YouTube Live

The broadcast stays as a recording and keeps earning views after it ends. The only one of the three where a stream works as content and as an ad at once.

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YouTube

Analytical breakdowns with a long tail: a video works for months and brings people who understand the space. The most expensive format and the most durable.

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Moderation

What moderation cuts

Rejection 01

Integration without disclosure

A video without the “includes paid promotion” flag and the creator’s verbal disclosure loses monetisation, and sometimes the video itself.

Rejection 02

Slots on screen without a licence

Casino play on camera is allowed only for operators licensed in the creator’s country; otherwise the channel gets a strike.

Rejection 03

Description link to a different product

A promo code and a link leading somewhere other than what the video shows count as misleading advertising.

Conditions

For which products and on what terms

iGaming

Creator integrations under contract with disclosure and the operator licence in the description; video ads only through a Google certificate for the country.

Crypto

Creator reviews of exchanges and products without return promises; token and airdrop ads through the ad account do not pass.

Example

A placement that passes

The creator shows the product in their own format, says “this is an ad” within the first thirty seconds, the link and promo code lead to the same product, licence and “18+” in the description.

FormatsIntegrationsShortsLiveVideo Ads
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