How we check traffic
A cheap deposit is not a good one. Six signals by which a source is declared fraud, three switch-off rules, and what happens to money already spent.
Six signals that expose a farm
Installs without an open
If more than 30% of installs from a source never open the app on day one, it is a farm, not people. The source is paused until explained.
Time to first deposit
A deposit one minute after sign-up for hundreds of users in a row means incentivised traffic. Normal is a spread from an hour to three days.
Repeat deposit on day 30
The main quality metric: a source where fewer than fifteen of a hundred first deposits return after a month does not scale, even at a low cost per deposit.
Device and address spread
One phone model, one OS version and one subnet across a thousand sign-ups means emulators. Checked in tracker data every week.
KYC pass rate
For crypto and licensed iGaming this is the only honest number. Below 40% against a 55–70% norm means the source sells sign-ups, not people.
Median views for creators
Calculated over the last thirty posts, not the rate card. A gap of more than 40% between claimed reach and the median means the placement is not paid for.
When a source is switched off
Cost per action above target two weeks running
The source is switched off without debate and the budget moves to one already delivering. “It will pick up” is not accepted.
Two fraud signals out of six
Two of the signals above coinciding means a same-day stop and a data request to the platform. Until the platform answers, payment for the period is frozen.
A complaint from a regulator or platform
Any violation notice stops the placement until reviewed, even if the numbers are good. The domain’s reputation is worth more than a week of traffic.
What happens to the budget
Rejected traffic is not paid for
A weekly tracker reconciliation: sign-ups and deposits that fail the check are deducted from the platform’s invoice before payment, not refunded after.
Platform replacement without re-approval
The freed budget goes to the next source in the media plan the same day; the client sees it in the weekly report, not in a separate email.
Access to raw data
The client gets read access to the tracker from day one: any number in the report can be checked without us.
Calculated for your GEO and budget
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