Crypto
Exchanges, swap services, trading platforms, trading bots, crypto cards and Web3 apps: each segment has its own funnel and its own target metric. Here a deposit is not the finish line but the starting point: a campaign is measured to the first trade or to an active address, and retention is judged by return visits rather than repeat top-ups.
Who we buy for and what
Exchanges and trading platforms
The road from an ad to a first trade is longer than in iGaming: sign-up, document verification, wallet funding. KYC filters out 25 to 45 percent of registrants depending on jurisdiction, and an acquisition cost that ignores the KYC pass rate is a hollow metric.
Segment pageSwap services and exchangers
A swap service is used when the need arises, and users choose by three parameters: rate, speed, verification limit. Rate aggregators bring visitors with a clear intent to swap, but ranking depends on reserves and spread — in this segment marketing cannot work apart from the product.
Segment pageTrading bots and derivatives
Users in this segment are active traders who evaluate platforms by fees, order execution speed and API access. Retail sale of binary options across the EU has been prohibited since the 2018 ESMA restriction — campaign geography is verified before the media plan is drawn up.
Segment pageCrypto cards, Web3 and Mini Apps
The tap-to-earn boom of 2024 pulled in millions within weeks and lost the vast majority after the token airdrop. Card products and mini apps are judged not by entries but by day-seven return — that number separates real growth from its imitation.
Segment pageHow we measure the path to deposit
Where budget gets lost
Country restrictions shift mid-flight
An exchange accepting users from a country today may close sign-ups tomorrow. The permitted-jurisdiction list is cross-checked before every launch, not once at onboarding — otherwise budget flows where registration is already closed.
KYC bleeds budget silently
A cost-per-registration report looks good until the share who reach verification is counted. At a 50 percent KYC pass rate the real cost per target action is double what the report states.
Inflated trading volume
Wash trading and self-deals inflate turnover on paper. Spotted by unique addresses per unit of volume: when one address generates an abnormal share of turnover, the reported figure does not correspond to real users.
Yield promises shut down the channel
Mentioning returns, APY or payback guarantees in ad copy violates platform policies and, in many jurisdictions, the law. Google, Meta and Apple pull such ads without warning; repeat cases lead to account lockout.
Anonymised launches
YouTube breakdowns accounted for 60 percent of trades on 40 percent of the budget. KYC pass rate reached 68 percent, above the Asian market average.
Country and sourcesAn expensive market with a demanding audience: the average first-trade size covered the acquisition cost within one week of trading.
Country and sourcesPosition in rate aggregators produced 70 percent of requests. Organic traffic on USDT swap queries matched paid by week four.
Country and sourcesOf 28,000 who opened the app, 7,400 remained active on day seven — just over a quarter. Entry cost was $0.50, but measuring by it is meaningless.
Country and sourcesThe X audience converted three times better than the paid one: people arrived after a strategy breakdown, not from an ad banner.
Country and sourcesKYC pass rate was 57 percent. Arabic-language KOL channels brought a higher-quality audience than English-language ones — the share reaching a trade was 40 percent higher.
Country and sourcesRegions for this industry
Deposit price corridor by region. Each region has its own page with the source matrix and countries.
What blocks buying directly
Google Ads and Meta reject crypto products in most regions; where they don't, they require a local license. That leaves search, affiliates, and people.
Where the volume comes from
YouTube analytics
Fee and liquidity breakdowns. Long shelf life, indexed by search.
Telegram
Fast reach timed to a date, easy to track via promo code.
Crypto Twitter
Threads and quote tweets. Cheap, but burns out within a week.
Discord and AMA
Closed communities. Low reach, high conversion.
What counts as a result
Verified sign-up, not an app install. More than half drop off between the two.
Calculated for your GEO and budget
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