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Crypto · segment

Trading bots and derivatives

Users in this segment are active traders who evaluate platforms by fees, order execution speed and API access. Retail sale of binary options across the EU has been prohibited since the 2018 ESMA restriction — campaign geography is verified before the media plan is drawn up.

2core sources
5funnel steps
4typical mistakes
48 hmedia plan
Sources

Where this segment starts

01 · Trading and options

Trading & Binary Options Marketing

The most heavily regulated area of all. Binary options are banned for retail clients in the EU under the 2018 ESMA decision and closed in a number of other jurisdictions — so here the country list comes first and the budget second.

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02 · Presence on X

X (Twitter) Growth & Promotion

For a crypto project X is not a promotion channel, it is where the project exists. An empty feed reads as an absent team, so the work here is continuous rather than campaign-based.

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Funnel

The path to the target action

Visit to site or appCTR 0,8–3,5%Traffic from X and Telegram clicks better than paid ads: a click driven by a creator recommendation outperforms a banner. Paid buying delivers a noticeably lower CTR.
Sign-up or wallet connect4–15%On a CEX it is email registration; on a DEX it is a one-click wallet connect. DEX conversion is higher but entry value is lower: no commitment and no user data.
Verification (KYC)55–75%The campaign's key interim metric. The pass rate is driven by country and platform requirements: the more documents requested, the steeper the drop-off.
First trade15–40%Verified-user-to-first-trade conversion. On an exchange offering a first-trade bonus it approaches 40 percent; without an incentive it sits around 15 percent.
Day-30 retention20–35%Share who made a repeat trade within a month. Below 20 percent the source is bringing curious onlookers, not traders.
Availability

Where these sources are open

Regions are sorted by how many of the segment’s sources are open in them. Inside a region the rules differ by country — that is settled in the media plan.

SourceTier 2Tier 3CISAPACTier 1LATAMMENAEurope
Trading & Binary Options MarketingConditionalConditionalConditionalConditionalClosedClosedConditionalClosed
X (Twitter) Growth & PromotionAvailableAvailableAvailableAvailableAvailableAvailableConditionalAvailable

Full source × region matrix

Careful

Where budget gets lost

Mistake 03

Inflated trading volume

Wash trading and self-deals inflate turnover on paper. Spotted by unique addresses per unit of volume: when one address generates an abnormal share of turnover, the reported figure does not correspond to real users.

Mistake 04

Yield promises shut down the channel

Mentioning returns, APY or payback guarantees in ad copy violates platform policies and, in many jurisdictions, the law. Google, Meta and Apple pull such ads without warning; repeat cases lead to account lockout.

Mistake 01

Country restrictions shift mid-flight

An exchange accepting users from a country today may close sign-ups tomorrow. The permitted-jurisdiction list is cross-checked before every launch, not once at onboarding — otherwise budget flows where registration is already closed.

Every mistake in both industries

Launches

Where these sources already ran

Crypto exchange

CEX exchange: 2,310 trades via KOL and X

Grow trading volume globally without a specific GEO restriction.

Launch breakdown
Nearby

Other segments

Exchanges and trading platformsSwap services and exchangersCrypto cards, Web3 and Mini Apps
Media plan in 48 hours

Calculated for your GEO and budget

Describe the product — we will build a media plan for the “Trading bots and derivatives” segment within 48 hours.

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Media plan in 48 hours