When in-house is better, and when it is not

An honest comparison across five items: people, access to placements, time, control, risk. We are not the only right answer, and we say exactly where.

Comparison

Five items people count on

	In-house	Polarix
People	Account, a buyer per source, an analyst, production: four to six salaries from month one	A fee on the budget; the team is already in place
Access to placements	The whitelist and blacklist are built from scratch; the first flights pay for others’ mistakes	Placements and prices across 59 countries already checked
Time to first result	Three to six months: hiring, tracking, certifications, first tests	A media plan in 48 hours, first deposits in the first month
Control and data	Full: everything stays inside the company	Accounts and tracker on your entity, line-by-line reports, a contract with refusals
Risk	One buyer leaving stops a source	A team per vertical, replacement without a pause; dependence on the contractor

Honestly

When in-house wins

If the buying budget is steadily above $300,000 a month for one vertical and one region, an in-house team is cheaper than the fee. If the product lives in one country and one source, an agency is overkill. We take such projects for a short audit and say so directly.

Media plan in 48 hours

Calculated for your GEO and budget

Describe the product, GEO and budget — we come back with a media plan in 48 hours. Free and without obligation.

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