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Country · Tier 3 · LATAM

Brazil

What a deposit costs, what is open and which launches we have run in this region.

Cost per FTD · region corridor
$15–70
Cost by source in this country

What a deposit costs through each source

SourceFTD costStatus
Email Marketing$8–35Available
Telegram Mini Apps & Web3 Games$8–35Available
SEO & Organic Placements$9–42Available
Token & Memecoin Marketing$9–42Available
In-App Advertising$10–49Available
Telegram & Community Marketing$11–52Available
Programmatic & Native$12–56Available
Crypto Exchange / Swap Service Promotion$12–56Available
X (Twitter) Growth & Promotion$13–60Available
Paid Social$14–63Conditional
Streaming Campaigns$14–66Available
Trading Volume Campaigns$14–63Available
Influencer Marketing$15–70Available
Crypto Exchange Marketing$15–70Available
Crypto Influencer & KOL Marketing$15–70Available
ASO & App Promotion$16–77Available
PPC / Paid Search$17–80Available
Trading & Binary Options Marketing$20–91Conditional

The regional corridor multiplied by the source coefficient from the benchmarks; sources closed in the region are not shown. A September 2026 benchmark, not a product forecast. All 18 sources across 8 regions

Order of magnitude

How many deposits a budget buys

$10 000
142–666 FTD
$30 000
428–2 000 FTD
$50 000
714–3 333 FTD

The budget divided by the deposit price corridor, before fee and timing. The exact figure is calculated for your product and source — in the calculator.

Sources

What can be bought

Available

PPC / Paid Search

Search answers people who are already looking: a player types your brand, a category, or a competitor.

Google Ads · Bing Ads · Search Campaigns
Available

In-App Advertising

Mobile app inventory: large volume, low price, wildly uneven quality.

Mobile Traffic · In-App Display · Video
Available

Programmatic & Native

Buying through a DSP gives control over frequency, placements and lists, while native formats reach an audience that ignores…

DSP · Native Ads · Display
Available

Influencer Marketing

A creator transfers trust an ad cannot. The cost of a mistake is higher: a bad media buy costs budget, a bad creator also costs…

YouTube · TikTok · Instagram
Available

Streaming Campaigns

Live is the only format where the product is shown in real time and uncut.

Kick · Twitch · YouTube Live
Available

Telegram & Community Marketing

Topical communities are an audience that already plays and already compares.

Telegram Channels · Betting Communities · Casino Communities
Available

ASO & App Promotion

A store is both a traffic channel and a gatekeeper. A real-money app is published only by a licensed entity and only in a list of…

App Store · Google Play · App Campaigns
Available

Email Marketing

The only channel where the audience belongs to you or a partner rather than a platform.

Email Campaigns · Newsletter Placements · Reactivation
Available

SEO & Organic Placements

The slowest channel and the only one that does not switch off with the budget.

Casino Reviews · Comparison Sites · Organic Placements
Available

Crypto Exchange Marketing

An exchange has a long road to the first trade: sign-up, verification, funding.

CEX · DEX · Trading Platforms
Available

Trading Volume Campaigns

The goal is not to add users but to lift turnover. Those are different campaigns: volume comes from a small share of active…

Trader Acquisition · Trading Activity · Volume Growth
Available

Token & Memecoin Marketing

Here the window is measured in hours, not weeks. Everything that must appear on launch day is bought and approved in advance…

Launch preparation · Communities · Coverage
Available

Crypto Exchange / Swap Service Promotion

People use an exchanger at the moment of need and compare three things: rate, speed, verification requirements.

Comparison and aggregators · Search and reviews · Communities
Available

Telegram Mini Apps & Web3 Games

The 2024 tap-to-earn wave showed the main thing: millions in weeks is achievable, keeping them after the airdrop is not.

Mini Apps · Telegram Games · GameFi
Available

Crypto Influencer & KOL Marketing

In crypto a creator answers to their audience with their audience’s money — and the audience remembers.

YouTube · X · Telegram
Available

X (Twitter) Growth & Promotion

For a crypto project X is not a promotion channel, it is where the project exists.

Account and agenda · Threads and reach · Working with creators
Conditional

Paid Social

Social gives volume and cheap reach, but almost nowhere allows direct gambling ads.

Meta Ads · TikTok Ads · Social Media Campaigns
Conditional

Trading & Binary Options Marketing

The most heavily regulated area of all. Binary options are banned for retail clients in the EU under the 2018 ESMA decision and…

Trading Platforms · Binary Options · Trader Acquisition
Market

What to know before the brief

Creative languagePT-BR
Local currencyBRL
Prime time19:00–23:00
Where the audience isInstagram · YouTube · WhatsApp · Kwai
Regulator and licenceSPA/MF licenceLicensed market · betting and casino · licence: 3–6 mo.
How the first deposit is paidPIX · Boleto · Cards · Mercado Pago

Prime time is local time: creator posts and streams are scheduled against it. The budget is fixed in dollars; the local currency is there for reconciliation with internal reports.All regulators and licences.

Regulation

Recent changes

1 January 2025 · In force

Brazil: licensed market

Betting and online games run only under a federal SPA/MF licence; unlicensed advertising is banned, payments only through local providers.

What to do: Check the operator licence and the .bet.br domain before the media plan; PIX is mandatory.

All changes 2025–2027

Before the budget

What a launch requires

The platform conditions for this region come from our availability matrix. They are checked before the media plan, not after.

PPC / Paid Search

Since 2025 Brazil requires an operator licence for betting ads; the other countries run on certification.

Channel mechanics
Paid Social

Tier 3: Runs through an app in a different category rather than a direct offer. LATAM: Meta opens Brazil, Mexico and Colombia on a licence; the other countries go through an app.

Channel mechanics
Trading & Binary Options Marketing

Permitted in some countries; checked before launch.

Channel mechanics
Media plan in 48 hours

Calculated for your GEO and budget

Describe the product — we will build a media plan for Brazil within 48 hours.

Get the media plan
Media plan in 48 hours