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Publishing and promotion in Google Play

Google Play

A wider country list than Apple’s and a faster review. Gambling apps go through an application per licensed country; crypto publishes almost everywhere, but ads inside Play follow Google Ads rules.

1source
7/8regions open
Review 3–7 daystime to launch
Sources

What buying here runs through

Google Play

Publication by country list with licence verification. Requirements differ from Apple, so the same product is often available in different geographies across the two stores.

Source page
Moderation

What moderation cuts

Rejection 01

Application for the wrong country

The gambling form is filed per country; one country’s licence does not open the neighbour, and serving there suspends the listing.

Rejection 02

Installs without people

Incentivised and bot installs from cheap networks zero out store search rankings and can get the app removed for rating manipulation.

Rejection 03

Income promise on the listing

“Earn money” in the title or screenshots of a crypto app means rejection under the financial-services policy and a flag on the developer.

Conditions

For which products and on what terms

iGaming

By application per licensed country: Tier-1, Europe, Brazil, Mexico, India and the Philippines are open; MENA, Indonesia and Malaysia are not.

Crypto

Exchanges, wallets and Web3 apps publish with risk disclosure and no income promises; on-device mining is banned.

Example

A placement that passes

An application per country with a copy of the licence, 18+ rating, licence in the description, interface screenshots without win amounts, and traffic from networks that pass the deposit event, not from incentivised installs.

FormatsASOApp CampaignsPre-registration
Media plan in 48 hours

Calculated for your GEO and budget

Describe the product and GEO — we will tell you whether Google Play is open for it and build a media plan in 48 hours.

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Media plan in 48 hours