A document, not a deck
Within 48 hours you get a working file: sources for your countries, a weekly plan with volumes and cost per action, the budget split and the list of platform requirements. Below is what it looks like.
| Period | Stage | Budget share | What happens |
|---|---|---|---|
| Week 1 | test | 20% | three sources in small shares, we take the first numbers |
| Week 2 | test | 20% | we switch off the weak ones and add volume in what works |
| Week 3 | volume | 25% | we reach the planned cost per action |
| Week 4 | volume | 20% | we check retention and traffic quality |
| Week 5 | scale | 15% | we scale what holds the price |
Who brings what
- a landing page or an app with working tracking
- S2S postbacks for registration and deposit events
- certification documents, if the geo requires them
- access to the ad accounts, or approval to use ours
- a list of sources with availability for your countries
- a week-by-week forecast: volume, cost per action, corridor
- the budget split and the switch-off rule
- the weekly report format and the FTD reconciliation routine
How a forecast is built
A worked example for a specific request: Poland, paid social and programmatic, $30,000 in media, five weeks. Every figure is a market benchmark; your projection is built on your own numbers.
Run the numbers before you write
The calculator runs on the same corridors as the media plan: pick a region, a source and a budget.
What gets asked at this step
We need results yesterday+
A plan with a budget — in two days; first placements in 7–10 days. Faster only from those who sell off-the-shelf inventory without creator selection.
We have no end-to-end analytics+
On the first flight we measure by promo codes and a "how did you hear about us" field, and help set up basic tracking in parallel. Without it we do not launch a second flight.
Do you work with international GEOs+
47 GEOs. Scripts are written in the market language with local creators, not translated from Russian.
Calculated for your GEO and budget
Describe the product, GEO and budget — we come back with a media plan in 48 hours. Free and without obligation.
Get the media plan