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Metric

GGR

Gross gaming revenue

How it is calculated
bets−winnings
$ per period
What it is

Gross gaming revenue

Bets minus player winnings for a period — what the operator earned before bonuses, taxes and payment fees. In affiliate programmes the partner’s share is calculated from GGR or NGR, so it matters to fix in advance what gets deducted.

Example

What it looks like in numbers

Players wagered $400,000 and won $352,000. GGR = $48,000. If the contract is a share of GGR, the base is $48,000; if of NGR, bonuses and fees are deducted first, and the base may be half that.

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