What it is
A creator who buys, not just posts
Key Opinion Buyer — a creator who speaks as a user, not an expert. Works where expert opinions raise suspicion: mass-market products, apps.
Where it breaks
The usual mistake
An expert says "I checked the ingredients, they are good" — the audience looks for the catch. An ordinary buyer says "I tried it, here is what happened after a month" — the audience believes them. For mass-market products the second approach works better, and it is not about budget — it is about who the category trusts.
Related terms
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