What it is
How many people saw it
Number of unique people who saw a placement. On Telegram it is post views over 48 hours; on YouTube it is video views; for stories it is unique viewers. These cannot be added together across platforms.
Where it breaks
The usual mistake
A Telegram post got 46,000 views, a YouTube video — 120,000, stories — 18,000 unique viewers. Adding them up to 184,000 is wrong: some people saw both, and a story view and a completed video view are different events. They get added anyway, and the report says "reach 184,000" — a number that never existed.
Related terms
Next to it in the report
In practice
Where this shows up
Pages where Reach is not explained but used — in a channel’s mechanics, in a launch breakdown or in a report.
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