What it is
The watch-through curve
Share of viewers still watching at each second. A drop at second fifteen says more about the script than the total view count.
Example
What it looks like in numbers
Of 10,000 who started the video, 4,100 made it to second 15 and 1,800 to the end. The drop between seconds 12 and 18 means the script loses the viewer there, and that is the segment to reshoot.
Related terms
Next to it in the report
In practice
Where this shows up
Pages where Retention is not explained but used — in a channel’s mechanics, in a launch breakdown or in a report.
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