Affiliate networks

An affiliate network gathers traffic from dozens of channels and sells the operator the result. The main task is correct attribution: separating organic, paid and incentivised flows so you do not pay for what would have arrived on its own.

2core sources

5funnel steps

4typical mistakes

48 hmedia plan

Sources

Where this segment starts

01 · Organic and reviews

SEO & Organic Placements

The slowest channel and the only one that does not switch off with the budget. Players compare operators on review sites before registering — that is where the decision is made.

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02 · Telegram and communities

Telegram & Community Marketing

Topical communities are an audience that already plays and already compares. You do not need to explain the product here, you need to explain how you differ from where they play today.

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Funnel

The path to the target action

Ad clickCTR 1,5–4%Format-dependent: search yields 3–4%, native 0.8–1.5%, push below one percent. An abnormally high CTR on push is a reason to audit the source, not to celebrate.

Registration3–12%From click to a completed form. Conversion is higher on Tier-1 where the audience is accustomed to online forms; lower on Tier-3 and strongly affected by the number of fields.

KYC / verification60–85%Share of registrants who confirm documents. A drop at this step is solved not by advertising but by verification speed and interface usability on the operator side.

First deposit8–25%Registration-to-first-top-up conversion. This is the campaign calculation anchor: everything above is acquisition cost, everything below is retention.

Repeat deposit30–55%Share who return with a top-up within 30 days. This number separates a source that brought players from one that brought bonus hunters.

Availability

Where these sources are open

Regions are sorted by how many of the segment’s sources are open in them. Inside a region the rules differ by country — that is settled in the media plan.

Source	Tier 1	Tier 2	Tier 3	LATAM	CIS	Europe	APAC	MENA
SEO & Organic Placements	Available	Available	Available	Available	Available	Available	Available	Available
Telegram & Community Marketing	Available	Available	Available	Available	Available	Available	Available	Conditional

Full source × region matrix

Careful

Where budget gets lost

Mistake 03

Affiliates hijack brand queries

The operator's own affiliates buy its brand keywords in search, and the operator pays for a click it would have received without ads. Without continuous auction monitoring this cost is hidden — in the report it looks like cheap converting traffic.

Mistake 04

Mobile inventory fraud

Click injection and click spam attribute organic installs to a paid channel. A source that costs three times less than the market is most often cheap for exactly that reason. Verified by comparing the organic share before launch and during the campaign, plus D1 and D7 retention.

Mistake 01

Certification delays the launch

Google approves gambling ads country by country, tying each application to the operator licence. Review ranges from a week to a full month. Until the certificate is issued, search ads are unavailable, and the entire media plan recalculates from the approval date.

Every mistake in both industries

Launches