Planning · 2026-08-25 · 3 min
The whitelist: how a pre-agreed list of channels saves three weeks
Approving each placement separately takes three to four days. In that time the slot goes to another advertiser and the flight stretches into a month.
ReadPlanning · 2026-08-10 · 3 min
Test Campaign or straight to scaling: what decides it
The temptation to skip the test and spend the full budget costs more than the test itself. But testing forever is not working either.
ReadPlanning · 2026-05-03 · 3 min
Why ten channels do not give you ten audiences
Overlap is paid for twice and reported once. How to measure it before buying.
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