What we check before buying
The list is approved as a whole before launch, not one placement at a time
There is a right to drop a channel that changed its tone
Replacing a creator after a failed placement is written into the contract
What it is
The approved list of placements
A list of placements approved by the client before the campaign starts. It saves time on per-placement approvals and prevents the brand from appearing where it should not.
Where it breaks
The usual mistake
A list of sixty placements approved before launch. Without it, every placement is approved individually, approval takes three to four days, and by then the slot goes to another advertiser. With the list, buying moves at the speed of the platforms, not of email.
Related terms
Next to it in the report
In practice
Where this shows up
Pages where Whitelist is not explained but used — in a channel’s mechanics, in a launch breakdown or in a report.
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