What it is
Vetting a channel before buying it
A channel review before placement: subscriber growth dynamics, view distribution, overlap with other channels, previous ad placements.
Where it breaks
The usual mistake
Out of thirty channels submitted for approval, ten to twelve make it into the media plan. Filtered out: abrupt steps in the subscriber graph, reach three times below the median, three competitors advertised in the past month, comments made up of identical emoji.
Related terms
Next to it in the report
In practice
Where this shows up
Pages where Audience audit is not explained but used — in a channel’s mechanics, in a launch breakdown or in a report.
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