What it is
The same people counted twice
Share of subscribers common to two channels. When buying across ten channels in the same niche, overlap can reach 40% — you pay twice for the same person.
Example
What it looks like in numbers
Ten channels in the same niche delivered a combined 610,000 views, but unique viewers totaled 380,000. Overlap of 38% — every third viewer was paid for twice.
Related terms
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