What it is
A list of placements we do not buy
A list of placements, apps and creators excluded from buying: for fraud, audience mismatch, tone. It lives next to the whitelist and grows after every week; without it, a switched-off placement returns in the next flight under a different sub ID.
Example
What it looks like in numbers
Over a quarter, 214 apps from in-app networks made the blacklist. A new flight in the same network started with the exclusions: the first week gave CPA $31 instead of $52 last time.
Where this lives in the work
Where it shows up
In practice
Where this shows up
Pages where Blacklist is not explained but used — in a channel’s mechanics, in a launch breakdown or in a report.
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