What it is
Share of viewers who clicked
Share of viewers who clicked. In influencer marketing, a low CTR does not mean failure: part of the audience arrives via search, not through the link.
Example
What it looks like in numbers
Of 46,000 views, 690 clicked through — CTR 1.5%. Yet sign-ups totaled 210, of which 90 arrived via a branded search. Counting clicks only would miss 43% of the result.
Related terms
Next to it in the report
In practice
Where this shows up
Pages where CTR is not explained but used — in a channel’s mechanics, in a launch breakdown or in a report.
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