What it is
Assigning a result to the source that produced it
The rule that assigns a conversion to a source. With influencers, a direct click is rare: someone watches a video, then finds you through search the next day. That is why we use promo codes, deep links, and post-view windows.
Before launch
What gets set up
- Pick the window: how many days after publication count for the channel
- Agree what counts as a conversion — a registration or a deposit
- Bring together three ways of recognising it: the click, the promo code, the search spike
This cannot be rebuilt after the fact: data that did not exist at the moment of the impression cannot be recovered later.What the report looks like.
In practice
Where this shows up
Pages where Attribution is not explained but used — in a channel’s mechanics, in a launch breakdown or in a report.
Service
In-App Advertising
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