What it is
A tag tied to one creator
A unique code that identifies a placement without a click. The only way to track someone who watched a video on their TV and then purchased from a laptop.
Before launch
What gets set up
- A separate code per creator, one that can be said out loud
- Where it is shown: on screen, not only in the description
- How long the code lives and what happens when it expires
This cannot be rebuilt after the fact: data that did not exist at the moment of the impression cannot be recovered later.What the report looks like.
Related terms
Next to it in the report
In practice
Where this shows up
Pages where Promo code is not explained but used — in a channel’s mechanics, in a launch breakdown or in a report.
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