What it is
A link into a screen inside the app
A link that opens a specific screen inside the app, not the home page. It shortens the path between the video and the action: the user does not have to find the right section themselves.
Before launch
What gets set up
- The screen we send people to: not the home page, but what the video was about
- A fallback address for people without the app installed
- Check iOS and Android separately — they behave differently
This cannot be rebuilt after the fact: data that did not exist at the moment of the impression cannot be recovered later.What the report looks like.
Related terms
Next to it in the report
Media plan in 48 hours
Calculated for your GEO and budget
Describe the product, GEO and budget — we come back with a media plan in 48 hours. Free and without obligation.
Get the media plan