What it is
Share of registrations that passed verification
The percentage of registered users who uploaded documents and passed the check. The first traffic-quality metric after registration: bots and bonus hunters never reach verification. Normal values differ by region, so we compare sources with each other, not with an abstract norm.
Example
What it looks like in numbers
Three sources with the same $2 registration CPA. KYC rate: 61%, 44% and 9%. The third source delivered bots; per verified user its registration cost $22 against $3.30 for the first.
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