What it is
Registrations for the sake of the bonus
Users who register for the welcome bonus and never return: multi-accounts, wagering schemes, whole communities of “bonus hunters”. By CPA such traffic looks excellent; by retention and second deposit it is empty. Caught with cohorts and the share of repeat deposits.
Example
What it looks like in numbers
A source gave 400 deposits at $19 — the best CPA in the report. After 30 days, 11 people made a second deposit; other sources had 35–50%. The source was cut; the bonus money was wasted.
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