What it is
What the creator says, agreed in advance
A second-by-second breakdown: what to show, what to say, where to name the product. The wording stays with the creator — otherwise the audience hears an ad and leaves.
Where it breaks
The usual mistake
The creator receives not a script but a second-by-second breakdown with notes on what should be on screen. They choose the words themselves — the audience follows them precisely for how they talk. A verbatim script will be rejected by a good creator and read aloud by a bad one, and the audience can tell.
Related terms
Next to it in the report
In practice
Where this shows up
Pages where Script is not explained but used — in a channel’s mechanics, in a launch breakdown or in a report.
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