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Egor Lapin

Markup, postbacks and event forwarding are set up before launch, not after the first discrepancy. Then — reconciliation against the client’s own data and a weekly report showing which buy paid for itself.

Egor Lapin
2021on the team since
2languages
2process steps
3verticals
Responsibility

Which steps they appear on

  1. 03

    Tracking before launch

    Tagging, postbacks and event passing are set up before the first placement, not after discrepancies show up.

    Analytics
  2. 06

    The weekly report

    The same table every week and a decision for every source.

    Analytics + account

The full responsibility matrix

Works withPostbacksS2SBILanguagesRUEN
Team

Other team members

Artem KovalskyArtem KovalskyManaging partnerDaria MenshikovaDaria MenshikovaHead of account managementNikita ShevchukNikita ShevchukMedia buying, iGamingPolina RadevichPolina RadevichMedia buying, cryptoMarina GaydukMarina GaydukCreative and production
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